Boat Lagoon Yachting is proud to be Asia’s oldest and largest Princess Yachts dealer and distributor since 1994. We believe that every component of a Princess Yacht is meticulously designed and crafted, from the largest hull to the smallest detail.
Every luxury yacht by Princess Yachts provides the ultimate comfort, luxury, and performance, and each brilliant model is worthy of fascination and, dare we say, obsession.
From the pioneering deep-V hull designs to the cutting-edge production techniques, systems engineering, and exceptional build quality, every impressive detail in the Princess Yachts range is a show of their commitment to excellence. The lineup includes the impressive X Class super flybridge yachts, the highly popular Y Class motor yachts in Southeast Asia, the sporty V Class yachts, the sleek S Class sportsbridge yachts, and the F Class series. The F Class stands out as one of the best-selling ranges in Southeast Asia thanks to its compact size, making it perfect for both private owners and charter services.
As Princess Yachts dealers and distributors in Southeast Asia, we’re honoured to represent a high-quality and exceptional yacht manufacturer with meticulous attention to detail that delivers an unparalleled experience. Boat Lagoon Yachting has a collection of new and pre-owned yachts in various locations throughout the region.
Contact Boat Lagoon Yachting for prices of Princess Yachts models and to inquire about our yachts for sale, including the Princess Flagship model X80, X95, Y95, Y80, Y72, V40, V50, V55, V65, F55, S60, and S65.
Boat Lagoon Yachting is proudly headquartered in Phuket, Thailand, and also serves as the regional headquarters for Princess Yachts brokerage in Southeast Asia. Our presence extends across the region, including a prominent branch at ONE°15 Marina Sentosa Cove, Singapore — a premier yachting hub in the heart of the city’s exciting marina scene.
Visit any of our locations in Southeast Asia to experience the unparalleled luxury, craftsmanship, and world-class amenities that define our yachts.
About Princess Yachts
British luxury yacht manufacturer Princess Yachts began in Plymouth in 1965. In 2008, it was acquired by L Capital 2 FCPR, the investment group co-sponsored by LVMH (Louis Vuitton Moet Hennessy) and Groupe Arnault. In 2016, L Capital merged with Catterton to become L Catterton, which is recognised as the world’s largest consumer-oriented investment.
Fast-forward to 2023, and Princess Yachts entered a new chapter under the ownership of KPS Capital Partners, a US-based private equity firm. This transition was to reinforce Princess Yachts’ position as one of the world’s leading yacht manufacturers, building on its legacy of quality and innovation.
As a quality manufacturer, Princess Yachts adopts sustainable practices, from using hybrid technology to eco-friendly materials and energy-efficient technologies that reduce environmental impact.
Yachting in South East Asia
Princess Yachts are famous in Thailand for their quality and are especially in demand in Phuket and Pattaya, where yachting is popular. Similarly, Princess Yachts also has an outstanding reputation in other major yachting hubs in Southeast Asia, such as Singapore, Malaysia, Indonesia, and the Maldives.
The region’s calm, warm, and clear waters of the Andaman Sea, South China Sea, and Indian Ocean are stunningly beautiful and the perfect playground to enjoy all the extravagance a Princess Yacht provides. From Phang Nga Bay to the islands of the Maldives, this part of the world offers exotic locations with pristine beaches, colourful marine life, imposing cliffs, and lush, dramatic sceneries.
World-Class Models and Firsts in the Region
Princess Yachts has always been at the forefront of innovation, introducing some of the world’s most prestigious yacht models to Southeast Asia. As part of Boat Lagoon Yachting’s commitment to delivering the best to our clients, our company has brought in several “world premiere” models, including the 75MY, S60, 78MY, Y85, 88MY, and the latest masterpiece, the Princess Y95, a world premiere edition. Additionally, iconic models like the P56, P60, P64, P68, and 72MY have also graced these waters.
In 2019, Princess Yachts SEA made an extraordinary investment of GBP 20 million (approximately USD 26.7 million) to introduce a brand-new fleet of models. This bold move birthed a fleet of cutting-edge models featuring the R35, F45, F50, F55, F62, F70, Y75, and Y85, giving clients the immediate thrill of owning their dream yacht. By leading the way in bringing these luxury vessels to the region, Princess Yachts SEA has stayed true to their vision of redefining luxury yachting with unmatched convenience and service.
Comprehensive Aftersales Services
Ensuring yacht owners remain happy and worry-free long after their purchase is a priority at Boat Lagoon Yachting. Our company is a part of the prestigious Phuket Boat Lagoon Marina, home to our aftersales headquarters. The facility is fully dedicated to providing expert maintenance, upgrades, and support, giving Princess Yacht owners peace of mind and extending the life of their prized vessels.
Tour Princess Yachts at Boat Lagoon Yachting
If you’re interested in seeing and learning more about Princess Yachts, contact Boat Lagoon Yachting today so we can help you choose and order your dream vessel. Start living the dream of setting out to explore exotic tropical islands and the wonderful waters of Southeast Asia aboard your own luxury yacht.

