- Strengthens industry leadership in SE Asia
- Yachting lifestyle surging in SE Asia
Bangkok (17 January 2018) – Boat Lagoon Yachting Co., Ltd., Thailand’s largest importer and distributor of luxury yachts with more than 23 years of experience, has made history in the region’s yachting industry with the importation to the region of the largest single shipment of luxury yachts, worth over Bht 1,400 million. The shipment comprises nine luxury yachts manufactured in the United Kingdom by one of the world’s leading luxury yacht builders, Princess Yachts, with sizes ranging from 62 feet to a superyacht of over 100 feet.Mr. Vrit Yongsakul, Managing Director of Boat Lagoon Yachting Co., Ltd., said, “This very large shipment helps further solidify Boat Lagoon Yachting’s position as Thailand’s leading importer of luxury yachts and one of the largest in the region. It adds to the 200 boats we already have in the water throughout the region, giving us the economy of scale to further invest in the most comprehensive after-sales and maintenance facilities.”
He said, “We are seeing surging interest in the yachting lifestyle, especially in Thailand. It’s largely being driven by the appeal of the absolute privacy that luxury yachts provide an owner together with giving the owner an ability to reach beautiful and uncrowded beaches, and at any time at the owner’s pleasure. Because of the level of comfort and luxury of modern yachts, it’s like taking your own condominium with you, complete with living room, kitchen and bedrooms.”Mr. Yongsakul said that yachting was also a very social sport where friends and family take several yachts out together to go cruising to islands in the way that owners of luxury sports cars or motorcycles will go out in groups during weekends, helping to cement long-lasting friendships.
According to Mr. Yongsakul, global experience shows that the yachting lifestyle increases in popularity as a country’s per capita GDP approaches US$10,000, and with Thailand’s per capita GDP now at around US$ 6,000, the sport is seeing rising interest.
The fleet of new arrivals includes a Princess 62, Princess 64, two Princess S65s, a Princess 68, two 80-foot Princess 75 Motor Yachts, an 88-foot Princess 88 Motor Yacht, and a 100-foot Princess 30M superyacht with prices ranging from around Bht 80 million to Bht 450 million, each.“The Princess 62 is the newest addition to the Princess line of luxury yachts and incorporates the latest ship-building technology to make the yacht lighter, stronger and more fuel-efficient and with an interior design that is bright and airy,” Mr. Yongsakul added.
Boat Lagoon Yachting offers a comprehensive range of yachting products and services to suit every need and every occasion, including new and pre-owned yacht sales from world-class brands such as Princess, Jeanneau, Prestige and Wider, yacht rentals, yacht management and after-sales services.
Boat Lagoon has made substantial investment in its own maintenance infrastructure that includes its own Bht 1,200 million, 80-rai service and maintenance facility. It has more than 80 staff, with many experienced staff including expatriate engineers.
Boat Lagoon Yachting has nine offices in five countries, including Malaysia, Indonesia, Singapore and the Maldives, as well as five branches in Thailand in Bangkok, Pattaya, Krabi, Koh Samui and Phuket.
Boat Lagoon Yachting
Represented by Boat Lagoon Yachting in Southeast Asia since 1995, Princess Yachts has one of the longest established and most extensive after-sales and service support organizations in the region that ensures all Princess owners unparalleled enjoyment of their yachts.
Boat Lagoon Yachting is one of the largest importers and distributor of luxury yachts in South East Asia, backed up by 23 years of experience, our own 32-acre aftersales service and maintenance shipyard and a 200-acre marina. The company represents world class brands Princess, Jeanneau, Prestige, Wider, Admiral with an exclusive dealership that covers Thailand, Singapore, Malaysia, Indonesia and Maldives, which offers Asia’s most scenic cruising routes.
We pride ourselves of integrity, reliability and passion. Our sole mission is to provide the best possible maritime turnkey experience, from the moment one start thinking about purchasing or hiring a Princess Yacht and every day after that. Our services include new yacht sales, pre-loved yachts, yacht charter, yacht management and the best after sales service you will find in South East Asia since 1995.
We are a subsidiary of Phuket Boat Lagoon which owns and operates one of South East Asia’s most active integrated marina, with a strong focus on boat repairs and improvements. Our team consists of boating enthusiasts from all over Thailand and the UK itself, each involved in a different area of our business operations, with the common denominator for our passion and pride of being able to share the unique experience of boating in South East Asia.
About Princess Yachts and Princess Yachts Southeast Asia
Plymouth-based Princess Yachts epitomises the best of British manufacture, from its quality craftsmanship, design and engineering pedigree, to the refined elegant and luxury interior styling of its craft. The result blends cuttingedge technology with traditional craftsmanship to set new standards in performance, evident across the Princess range of sophisticated Flybridge motor yachts, dynamic V Class sports yachts, ground-breaking S Class sportbridge yachts and flagship M Class superyachts. The Princess reputation for design, engineering and
manufacturing excellence has earned the company global appeal and established it as a truly international brand.
Princess Yachts International was acquired in 2008 by L Capital 2 FCPR, an investment group co-sponsored by LVMH (Moët Hennessy Louis Vuitton) and Groupe Arnault. In January 2016, L Capital merged with Catterton to become L Catterton, now recognised as the largest global consumer-faced investment firm. Princess Yachts Southeast Asia is represented by Boat Lagoon Yachting in Southeast Asia since 1995.