Princess Yachts South East Asia makes Asia debut with The Exclusive Welcome Party of the all-new Princess Y95 in Singapore

Princess Yachts South East Asia makes Asia debut with The Exclusive Welcome Party of the all-new Princess Y95 in Singapore

Regional launch of 95ft flagship yacht indicates strong growth in upper end of the market for sole distributor Boat Lagoon Yachting

Singapore, The opulent all-new Princess Y95 flagship yacht, built by the prestigious Princess Yachts brand in Plymouth, United Kingdom, made its debut in Asia on Saturday 28 October 2023 with a lavish invitation-only event in Singapore under the stewardship of Princess Yachts South East Asia.


The exclusive launch of the Y95 was held at the heart of Singapore’s yachting lifestyle, ONE°15 Marina Sentosa Cove.

Organised by Boat Lagoon Yachting, sole distributor for Princess Yachts in South East Asia, guests at the event were treated to an entertainment programme along with the preview as the first group in Asia to have the opportunity to inspect this luxury 95ft craft.

One of the largest ever gatherings of Princess yacht owners and members of the extended Princess Yachts family boarded the Princess Y95 at the marina to celebrate its arrival in the region with premium food and beverages, and a tour of the luxurious onboard facilities.

“We are very confident in the South East Asia market for luxury yachts in the 95ft category, as we have seen particularly high movement recently at the upper end of the market,” says Vrit Yongsakul, managing director of Boat Lagoon Yachting.

“Over only the past two years, we have arranged the sale of five 95ft Princess yachts. Two of these were the X95 model. The other three are the Y95, purchased even before this model has arrived in our region. This is why we feel that the Princess Y95 is so important here at this time, and we really are thrilled to be introducing it in Singapore.”

Mr Yongsakul says that of the three Y95 models, the one in Singapore is the world premiere model. Another is currently berthed in Europe while the third made its debut at an international boat show when Boat Lagoon Yachting displayed the craft at the Princess Yachts berth in the Cannes Yachting Festival 2023 in September.

“The Y Class is the most popular class in South East Asia,” he says. “We have sold ten units of the Y85, and now three units of the Y95. This adds up to the most sales numbers for any one class of yacht in the region, and is a world record for Princess Yachts.”

Mr Yongsakul says the Y95 is the perfect fit for superyachts in South East Asia. “Luxury yachts and the Singaporean lifestyle can be a perfect combination for those seeking an extravagant and culturally rich experience. Singapore is considered as the financial hub for the yachting business.

“Moreover, owners have idyllic sailing waters here. They can explore the islands, setting sail for destinations like Lazarus Island, Kuzu Island, Pulau Hantu, Pulau Seringat, and Pulau Semakau. These islands offer pristine beaches, clear waters, and excellent opportunities for snorkelling and water sports. Or, with a large capacity yacht like this, they can easily cruise up to the beautiful Andaman Sea coast off Thailand, and other destinations where the yachting conditions are perfect. such as Phuket or Phang Nga Bay.”

Thailand and Singapore, the two main bases for Boat Lagoon Yachting, show a differing profile amongst users, he says. “Singapore tends towards a mix of corporate and leisure entertainment, while the beauty of Thailand’s islands and beaches, so easily reached out of Phuket, attracts families and groups, along with the corporate sector.”

With innovative use of interior and exterior space akin to the Princess M Class and inspired by the Princess X95, which had made its debut earlier, the flagship of the Y Class range, the all-new Y95, has been crafted with an emphasis on performance and inspired styling, introducing brand new concepts and premium design quality.

With a spacious garage and transformer bathing platform and the option of a beach club, maximum enjoyment of time on the water is assured. Designed in collaboration with Olesinski and Italian design house Pininfarina, her exterior design language has been defined with elegant profile lines and the longest hull windows ever installed on a Princess yacht, whilst her spacious indoor and outdoor living spaces are comparable to those of larger craft.

The hull form is a new design allowing her to effortlessly glide through the waves no matter the weather, and with her twin MAN V12-2000 engines carrying 2000 horsepower she will provide impeccable sea-keeping reaching speeds up to 24 knots.

About Boat Lagoon Yachting

Boat Lagoon Yachting operates in Thailand, Singapore, Malaysia, Indonesia and the Maldives, and is one of the region’s longest-established luxury yacht importation, distribution and after-sales organisations, founded in 1994 and acting as sole regional dealer for such world prestigious brands as Princess Yachts, Jeanneau, Burgess, and Sacs.

The company’s long partnership with Princess Yachts began 25 years ago, and has led to the sale of more than 400 Princess yachts in South East Asia waters.

Boat Lagoon Yachting’s services and facilities are fully integrated with the Princess Yachts South East Asia division of Princess Yachts International plc, offering the Thailand-Singapore-Malaysia-Indonesia axis as one seamless cruising destination, with Thailand as the dedicated sales, service, and yacht management centre.

The Boat Lagoon Yachting group’s total service approach to South East Asian yachting has been instrumental in achieving its premier position in yacht sales, after-sales, management, and maintenance. The qualified international standard yacht management team is headed by a group of ex-superyacht captains, there are complete yacht repair and maintenance services, an extensive network of brokers, and a full range of charter services that includes crew, catering, and itinerary. Customer care and VIP services are operated at every level from motorboats through to the superyacht class.